We all buy the same coffee, the same water, get our hair cut at the same place, and... — a series of recurring purchases we keep doing "manually", without getting anything in return, and even when we had the option to subscribe, it had to be managed through a handful of different, disconnected, apps. No more!
Subclue is your all-in-one hub for subscriptions, giving you full control over your recurring purchases. With the offered discounts for repeat orders and other benefits, it even opens the door for neighborhood service providers to tap into a market they never imagined they could reach.
The experience is smooth and beautifully designed. Managing your subscriptions becomes easy and transparent. No more surprise charges for things you forgot to cancel or missed payments on things you were counting on.
Branding + UX/UI Design:
6-month contract
6-month contract
Product subscription is a relatively new way of buying, and it's quickly spreading across all kinds of markets. These days, you can even subscribe to a car instead of leasing or buying it. A concept this fresh and flexible calls for a brand identity that feels just as modern, fun, and easygoing. Say no more!
To bring Subclue to life, I used line art illustrations to create a playful, approachable look, paired with a custom green to establish a strong and memorable visual identity. The language is also one of the highlights of this project, and its sole purpose is to bring the user closer to the brand. After all, Subclue will be around monthly, weekly, bi-monthly, daily? So we’d better be friends.
As part of this contract, I designed the full branding project, the end-user platforms for both web and mobile app, as well as the web-based back office. Both the web platforms and the app reflect that playful look, combined with the simplicity that makes navigation smooth and intuitive.
Subclue is currently in development, with an exciting launch planned for this summer.
