Dr. Sex Fairy and its sister brand, Bawa Medical, although having had their logos previously designed by another professional, never actually adopted a brand manual, resulting in chaos and a lack of cohesion throughout their communication efforts, wasting resources and missing a great opportunity to strengthen both brands. Fixing that was my primary goal.
Social Media
With over 140 million views on TikTok, 849,000 followers, and a strong Instagram presence, the Dr. Sex Fairy brand still lacked a professional and consistent visual identity. So we built a flexible branding system that worked across everything—carousels, reels, stories, and even her viral TikTok Lives. It helped bring in a steady stream of leads, which were then converted into revenue through both supplement sales and procedure scheduling at her practice, Bawa Medical.
Podcast
The Dr. Sex Fairy Podcast had its big moments on the charts—not just once, but a few times—even hitting #1 in the U.S. for Sexuality Podcasts. But as Dr. Bawa got busier growing her practice, the podcast naturally took a back seat and started slipping in the rankings, dropping over a hundred spots.
So we switched things up. With a stronger push on social media—mostly Instagram and TikTok Lives—and a plan to double the number of weekly episodes, we managed to turn things around and got it all the way back up to #6 in the U.S.
By then, we were recording both audio and video versions, and I created a new branded intro that brought everything together visually. For six months, up until February, incidentally, I was also editing the audio episodes, which you can now find on Spotify, Apple Podcasts, and just about everywhere else.
Packaging
Just like everything else, the packaging lacked consistency. Even though most of the products were already stocked, I had the chance to create packaging for Dr. Sex Fairy’s new releases in the sexual wellness space: THE PUMP — a p*nis pump prescribed to break blockages in the blood vessels — and THE LUBE, which, well… we all know what that’s for.
