Social Media
Despite having over 140 million views on TikTok, 849,000 followers, and a strong Instagram presence, the Dr. Sex Fairy brand lacked a cohesive and professional visual identity. To solve this, I developed a flexible branding system that ensured consistency across carousels, reels, stories, and viral TikTok Lives. This visual alignment played a key role in attracting a steady stream of leads, which were then converted into revenue through supplement sales and procedure bookings at Bawa Medical.
In July 2025, I created and implemented a new social media content strategy built around Myth/Facts posts, Polls, Q&As, educational content, product-focused posts, and podcast episodes tied to themed holidays. All of this was supported by automated interactions through ManyChat to boost audience engagement. The results over just 28 days were remarkable: content interactions increased by 354.7%, link clicks by 331.3%, reach by 88.9%, and views by 88.5%.
Branding
Dr. Sex Fairy and its sister brand, Bawa Medical, although having had their logos previously designed by another professional, never actually adopted a brand manual, resulting in chaos and a lack of cohesion throughout their communication efforts, wasting resources and missing a great opportunity to strengthen both brands. Fixing that was one of my primary goals.
Podcast
The Dr. Sex Fairy Podcast had its big moments on the charts—not just once, but a few times—even hitting #1 in the U.S. for Sexuality Podcasts. But as Dr. Bawa got busier growing her practice, the podcast naturally took a back seat and started slipping in the rankings, dropping over a hundred spots.
So we switched things up. With a stronger push on social media—mostly Instagram and TikTok Lives—and a plan to double the number of weekly episodes, we managed to turn things around and got it all the way back up to #6 in the U.S.
By then, we were recording both audio and video versions, and I created a new branded intro that brought everything together visually. For six months, up until February, incidentally, I was also editing the audio episodes, which you can now find on Spotify, Apple Podcasts, and just about everywhere else.
Packaging
Just like everything else, the packaging lacked consistency. Even though most of the products were already stocked, I had the chance to create packaging for Dr. Sex Fairy’s new releases in the sexual wellness space: THE PUMP — a p*nis pump prescribed to break blockages in the blood vessels — and THE LUBE, which, well… we all know what that’s for.
