What is it all about?
Ronaldinho Gaúcho is, without a doubt, one of the greatest soccer players in history. But beyond his incredible skills on the field, he has always stood out for his charisma and his commitment to helping those in need. The R10 Project was born from this spirit — a proposal in partnership with the State Government of Rio de Janeiro and the R10 brand, aiming to support underprivileged children. Many of these kids had dropped out of school due to financial hardship, and some were already slipping into a world of drugs and crime. The goal was clear: to give them hope, guidance, and a new path forward through education and sport.
Rio + R10
The project’s brand carries its heart in just three letters: the city of Rio de Janeiro and the symbol of our champion of charisma. The entire visual identity of the project follows the same blend, layering images of the champion with the breathtaking beauty of the Marvelous City.
The project was presented to Ronaldinho Gaúcho and the government of the State of Rio de Janeiro, and has since then been awaiting approval before it can be put into action.
