Collateral + Social Media
Elementum is a Brazilian Jiu-Jitsu academy based in Orlando. Its brand, carefully crafted by another professional, is a valuable asset, along with the custom typeface. The use of high-contrast black-and-white photography brings a dramatic edge to the athletes’ poses and allowed for the creation of rich, modern, and cohesive promotional materials. This visual approach helped Elementum stand out clearly among other Jiu-Jitsu academies.
For over a year, I was under contract to develop social media posts, all types of collateral materials, and I also had the opportunity to create the video introduction for Elementum’s virtual Jiu-Jitsu classes.
Video Classes Intro
With the same richness and dramatic tone brought by the black-and-white photographs, the introduction video needed to convey the core values that matter most to the academy, such as family and respect. The opening sequence was produced in two versions: a full-length version shown before the start of virtual classes, and a shorter one, half the length, designed for quick tip videos focused on Jiu-Jitsu practice.
